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The future of this blog
Those of you reading this blog on Masthead are surely aware that the magazine and its website are closing. The loss of the website is a big one for the industry and the Canadian magazine community;...
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How to build viral traffic
Want an example of the kind of story that spreads like wildfire over Twitter? This *ahem* attractive slideshow of Canadian Olympians from Chatelaine.com is a good one.
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9 key points from the Business of Digital
On Thursday I had the opportunity to attend Magazines Canada’s all-day seminar the Business of Digital. With speakers including consultants Kim Machado and Kim Pittaway, Transcontinental Mobile’s Brady...
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Canadian magazines and newspapers on Tumblr
As part of my experiments with Tumblr, I’ve been watching what media brands are doing in the space. Many American magazines are doing well on Tumblr – GQ, the New Yorker, Vogue and Glamour are just a...
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